At 7u7, your privacy is more than a responsibility — it is a trust we uphold wholeheartedly. Learn how we collect, use, and protect your personal information as a user of Malaysia's online entertainment platform.
Six core principles that underpin 7u7's commitment to ensuring every user's personal data remains secure and handled with integrity.
All data you submit to the 7u7 platform is protected with 256-bit SSL encryption. This means your personal and financial information is transmitted through fully secure channels from your device to our servers.
Your personal data is stored on servers protected by multiple layers of security. Access to this data is strictly limited to staff who genuinely require it for operational purposes only.
As a 7u7 user, you have the right to access, correct, and request the deletion of your personal data at any time. We provide a simple and transparent process for managing these rights.
7u7 does not sell or rent your personal data to third parties for marketing purposes. Your data is only shared where there is a legitimate operational need or as required by applicable law.
The 7u7 platform undergoes comprehensive security audits on a regular basis, conducted by independent cybersecurity firms. This ensures our data protection systems remain up-to-date and robust at all times.
In the event of any security incident involving your data, 7u7 is committed to notifying affected users promptly in accordance with the reporting procedures established by the relevant authorities.
7u7 ("we", "Platform" or "7u7") values the privacy of every user on our online entertainment platform in Malaysia. This Privacy Policy explains in detail how we collect, use, store and protect your personal information when you use the website 7u7.plus or the 7u7 mobile app.
This document is drawn up in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA) and international best practices in data protection. By registering or continuing to use the 7u7 platform, you agree to the terms set out in this Privacy Policy.
Important Note: This Privacy Policy should be read in conjunction with Terms and Conditions and Responsible Gaming Policy 7u7 for a full overview of how to use our platform.
7u7 collects your personal information through several methods depending on the type of interaction you have with the platform. The following are the categories of information we collect:
| Data Category | Example Information | Primary Purpose |
|---|---|---|
| Identity Information | Full name, date of birth, identification card number | KYC verification and account security |
| Contact Information | Email address, phone number, mailing address | Account communications and customer support |
| Financial Information | Bank details, transaction history, e-wallet | Deposit and withdrawal processing |
| Usage Data | Game history, login times, platform activity | Service and security improvements |
| Technical Data | IP address, device type, web browser, OS | Fraud detection and platform optimization |
We only collect information that is strictly necessary for legitimate operational purposes. Data voluntarily provided by you — such as when filling in your profile form or contacting customer support — is also covered under this policy.
All data collected by 7u7 is used responsibly and only for legitimate purposes, including the following:
You can manage your marketing communication preferences at any time through your 7u7 account settings. The option to unsubscribe from promotional emails is readily available without needing to contact support.
7u7 does not sell, rent, or disclose your personal data to third parties for marketing purposes without your explicit consent. However, there are certain situations where we may need to share your information:
Reminder: 7u7 will never request your personal information or password via unsolicited email or messages. If you receive such a communication claiming to be from 7u7, please contact our support team immediately.
The 7u7 platform uses cookies and similar tracking technologies to enhance your experience. Below are the types of cookies we use:
You can manage or disable cookies through your web browser settings at any time. Please note that disabling certain cookies may affect the functionality of some 7u7 platform features.
7u7 implements comprehensive technical and organisational security measures to protect your personal data from unauthorised access, loss, misuse, or accidental disclosure.
Key security measures we practice include:
While we take all reasonable measures, no security system can guarantee 100% absolute protection. We encourage you to take precautions as well, such as using a strong password and not sharing your login credentials.
Under Malaysia's Personal Data Protection Act 2010 and 7u7's internal policies, you have the following rights regarding your personal data:
You have the right to request a copy of the personal data we hold about you at any time through 7u7 customer support.
If any of your personal data is inaccurate or outdated, you have the right to request an immediate correction through your account profile settings.
You may request the deletion of your personal data, subject to retention requirements mandated by law and compliance obligations.
You have the right to object to the processing of your personal data for direct marketing purposes at any time without penalty.
You may request that your personal data be returned in a machine-readable format for transfer to another platform if needed.
In certain circumstances, you have the right to request that we restrict the processing of your personal data while an issue is being resolved.
To exercise any of the above rights, please contact the 7u7 customer support team via live chat, available 24/7. We will endeavour to process your request within 30 business days.
7u7 retains your personal data for as long as necessary to fulfil the original purpose of collection and to meet applicable legal requirements. Retention periods vary by data type:
When data is no longer needed and there is no legal obligation to retain it, 7u7 will securely delete or anonymise that data using industry-approved methods.
The 7u7 platform is exclusively for individuals aged 18 years and above only. We do not intentionally collect any personal information from children or minors.
Should we discover that personal information of underage individuals has been collected without proper age verification, we will take immediate steps to delete that information and close the relevant account.
If you have reason to believe that a minor has registered or is using the 7u7 platform, please contact our support team immediately so that appropriate action can be taken.
7u7 reserves the right to amend or update this Privacy Policy at any time to reflect changes in platform practices, legal requirements, or relevant technological developments.
Any changes made will be published on this page with a new "Last Updated" date. For significant changes, we will endeavour to provide clearer notice to users via email or in-platform notifications.
Continued use of the 7u7 platform after any changes are published will be considered your acceptance of the updated privacy terms. We encourage you to review this page periodically to ensure you are always informed of how we protect your privacy.
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, the dedicated 7u7 data privacy team is ready to assist you.
You may reach us through the following channels:
We are committed to addressing all privacy-related inquiries seriously and within a reasonable timeframe to ensure your trust in the 7u7 platform is always maintained.
This Privacy Policy should be read together with the following documents: Terms and Conditions, Responsible Gaming and FAQ. All these documents together form the complete agreement between you and the 7u7 platform.
Your privacy is protected, your data is secure. Register a free account today and enjoy online entertainment trusted by hundreds of thousands of players across Malaysia.